MIT Vishwashanti Sangeet Kala Academy (MIT VSKA) is a truly unique academic institute that aims at reviving Indian Classical Music and Dance in its purest forms. They channelize their efforts to project Indian Culture, Traditions, and Philosophy in their truest form on the global map. The staff of MIT VSKA consists of connoisseurs of Indian classical music and dance. Apart from offering students superior quality academic programs, they also help them by providing great career opportunities in this arena
The top leadership of the institution contacted us for doing a mere press release for the institution as the institute was operative for the past 4 years and was not getting many admissions, which was a big pain point for them. Despite having an amazing infrastructure and a perfect amalgamation of tradition with education, the academy was not getting students.
After understanding the things in detail, we realized they needed something more than just a press release. They facilitated our campus visit in order to take some strategic inputs. After much deliberation we got an idea, that we were sure of, will get the eye balls rolling and will get us the media attention that we were looking at. Gurukul had a connection with Lata Mangeshkar Ji and we wanted to encash it. But Lata Ji's health didn’t allow her to be a part of anything extensive and travelling was out of the question. We didn’t ask her to come, we took Gurukul to her!! We converted a press release into a press conference at Lata Mangeshkar ji’s house in Mumbai, as the gurukul was formed under her leadership. Top names of Indian classical music were a part of the event.
The conference was an immediate hit and it had a great media rush. Every important media covered the event and it served the purpose just right for our client. The institution started seeing great admission numbers and getting quality students is no longer an issue for the academy. Did we miss the most important part? All this was planned and executed in a week’s time!
SS Innovations is an exemplary Med Tech start-up that was established in the year 2017. Under the leadership of Dr. Sudhir Srivastava, this company has invested greatly into the Med-tech R&D and very soon they will be launching the first “Made In India “ surgical robot - SSI Mantra.
The top leadership of SS Innovations wanted to hire a PR agency which can plan a perfect announcement for the company. They wanted to organise a virtual press conference for the same. Investment is always in the mind of every start-up and with SSI it was no different. The idea was to create a huge buzz around the organisation and bring it to a domestic as well as the global stage.
SS Innovation’s surgical robot is not just a surgical robot, it is a matter of great prestige for the country as a whole as this is the first Indian company which is manufacturing surgical robots and also the first in South Asia. The chairman of the company Dr. Sudhir Srivastava, who is also known as Robo Doctor, had come to India after living in US for most of his lifetime. His vision behind this organisation and SSI Mantra had to be communicated to the country and hence we decided to make it big. We proposed a grand Press event to generate the requisite buzz.
Not one but many! We were living in covid-19 era and the overall unlocking after the first wave was just happening. Stakeholders were many, guest list was long and we had a restriction of 50 people for attending the conference. Dr Srivastava had a tight schedule and we got the go-ahead for the event just 10 days before the event day, wherein our responsibility was right from conceptualising and managing the event to getting the media for the event and final coverage output . This was literally the first private event in Delhi post-Covid and the shortlisted venue was Hotel Taj Palace. In the world of virtual conferences, getting media to attend a physical event was not that easy. Special permissions were taken from the SDM’s office. We decided to reveal the SSI Mantra’s prototype during the event. Since it’s an expensive product which can be installed by only trained engineers, we were required to book the hotel banquet for two days, and this lead to the entire costing going way too high. We were stuck!
At Flags, we value every single penny our clients spend! Though client approved, we were not happy with the expenses. That’s where we came up with an idea. We had a venue, we were doing the set up, we decided to do the entire set up in 24-hour instead of 36-hour. An evening before the launch was utilised to invite the top doctors of the city to make them aware of SSI and it was an intellectual evening that everyone enjoyed. The next day was an exclusive press event wherein the media joined both physically and virtually. High dignitaries were a part of the event and everything went off smoothly.
The launch was a greatly successful one and the client was fully surprised with the way everything that was pulled off. We managed to do two events at the cost of one, which was a great comforting factor for all. Since then, SSI has been able to make its space in the world of RaaS with the top global players of the world who have been in the markets for decades.
To further the cause of nation building, the Bharatiya Chhatra Sansad (Indian Student Parliament) was initiated by Rahul V. Karad in 2011, wherein students of the entire country can be sensitized about entering into public life or embracing active politics.
The innovative platform: Bharatiya Chhatra Sansad or BCS, as it is known, is a non-political platform to sensitize and harness the power of youth, mainly through the general secretaries, joint secretaries and socially active & politically sensitive students from around 25000 colleges of more than 400 universities in India. This year they are entering into their 11th edition.
BCS is an yearly flagship event which attracts students from not just across the country but also overseas. It’s a power packed 3 day event with influential speakers from across different fields and specialization being a part of it. After successfully handling National Teachers Congress-2018, their top management wanted Flags to handle the 2018 edition and yes we were overwhelmed. Leadership was looking at National exposures and not just in Pune.
BCS is one of the most prominent student- political event which sees huge footfalls and takes place in Pune, India. We were appointed to take up the PR of the event at the national level. Media management, interviews and interactions, press- release, ensuring national coverage, everything fell into our purview
The biggest and only challenge was this! We got the confirmation to do the event PR 12 hours prior to the event! The event was to begin on the morning of 19th January 2018 in Pune and we got the confirmation only on 18th late evening. The team was required was required to travel from Mumbai and Delhi for the event and the team reached Pune in early morning hours of 19th January. Entire Media was to be reached out to and we were to make sure that there is a great media presence !
We started reaching out to the media in the late evening itself and got the invites ready before our flight at 11.30pm . Mumbai team reached early and had few media meetings too! It was a sleepless night as Delhi team landed at 2 am and the event was to begin at 8 am! Media was required to be at the event from 10 am onwards. From early morning Flags started sending whatsapp invites and emailers to the media houses, and continued till afternoon. All three days, media presence was ensured, with press releases being sent out everyday to both the state media and the national media.
Despite such adverse circumstances, we delivered what was expected! Pan India event coverage of Bhartiya Chatra Sansad from North to South. Till date the entire leadership team of BCS remembers our spirit and work and recommends us at various places. What bigger impact can we boast off !
Just Cavalli born in 1998, is the young brand with an urban and rock soul created by the Florentine designer Roberto Cavalli. The brand, which became famous for its glamorous line and prints with animal motifs inspired by nature, today produces and exports globally not only high fashion clothing, but also accessories and watches of appreciated value. Just Cavalli, the second line created by the Italian designer Roberto Cavalli, is aimed primarily at the youth universe and fashion lovers by offering watches with a fresh and modern design. Just Cavalli watches are designed and manufactured for dynamic young people who are constantly looking for novelty and change.
Just Cavalli India team was just looking at 2-3 media presence during their B2B event with the Channel partners. As the time was too short, they were exploring whether even this number was possible. The brand had no plan of doing any press event or conference to meet the media exclusively.
Flags was roped in two days before the event after much deliberation! Our responsibility was media management for the event but ultimately we helped them plan the entire press event/ conference. We proposed to do the press event an hour before the formal party and meet the press exclusively with collection preview .
There was no new collection that was to be announced/ launched and company had no new information to serve to the media. Being the pandemic year , the media was not usually going for the on-ground events and with no news offering, it was sounding impossible!
The CEO was arriving a day before in India and we proposed to have a meeting with him. When we brain stormed, we realised that lifestyle angle cannot be pitched to the media but we can definitely weave a business angle. That instantly clicked with the Indian brand leadership team. Also we suggested the entire event flow and what the CEO should be talking about . We also got international bytes in a day’s time of the leadership team in Singapore and the entire press event was planned .
Brand was not expecting anything much and they were overwhelmed with our work and enthusiasm. Both B2B and B2C purpose was solved. Social media pages and website saw a big rise in unique and new visitors and channel partners were impressed with the media exposures that the brand got.